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The core concept behind flags and banners is that if you put a positive message about your company in front of enough people for enough time, they will think about you when it comes time to make a purchase. The objective of a branding campaign is to impress your firm's brand identity on potential customers, not necessarily to entice users to visit your site or to capture an immediate sale (although both of these may result from a branding-oriented banner). Because of this very specific objective, branding flags and banners are more appropriate for certain phases of your business's. Banners generally are used for short term advertising purposes, banners are made from a soft flexible material which is very strong with weather resistant properties. Banners can be printed in full colour for extra impact and generally feature eyelets in each corner to facilitate easy hanging.