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Tents are a blank canvas of branded opportunity. Tents have a cleaner look, and there's more to work with, so we can individualize the experience a bit more. From sports tournament sponsorships to new-product road shows, companies have used tented events to introduce or reinforce their brand image for decades. But as event budgets get even tighter, clients are looking to maximize their money, yet still make a big splash. Tents, with their distinctive shapes, mobility and unique environments, offer clients that bang-for-your-buck quality . The key is taking advantage of what tents have to offer. An outdoor canopy is a free-standing structure that is much like a tent except that it may or may not come with wall panels and does not have an attached panel that covers the ground. There are as many designs for outdoor canopies as there are uses for them. A very simple, portable outdoor canopy may be used on the beach, in the back yard, or at a concert or sporting event where there is lawn seating. There are also more elaborate canopies that are used to offer shelter and shade for special events such as weddings and graduations. The most common colors for outdoor canopies are white and cool colors such as green, blue, and light gray, although there are some exceptions. In almost all cases, an outdoor canopy is a temporary structure that is used primarily for special occasions or during certain months of warm or temperate weather. Depending on the stability of the structure and the type of material that is used for the roof of the outdoor canopy, it may be possible to leave the structure in place for weeks or even a few months. It is also a blank canvas of branded opportunity like the tent.