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Product display stands in broad terms, is any sort of stand or propping mechanism that supports advertisements, promotional literature, or poster-based research. There are many different types of display stand. The simplest versions do little more that hold posters, signs, and flat advertisements upright on a table. More complex stands sit on the ground, and can support materials of varying heights and proportions. Some of the most advanced display stands incorporate new technology, supporting digital signs and promotions on plasma screens. Individuals and companies alike use display stands in a variety of different settings. A display stand essentially makes something that was one-dimensional three-dimensional: that is, it elevates and gives life to some material that is ordinarily flat. The most obvious example of a display stand is a poster or display board stand. This sort of display stand is usually little more than a wire or metal triangle-shaped structure against which a display board rests. Display stands can also be useful as a way of disseminating promotional material, such as fliers, booklets, or brochures